Firstly, the economy could be key factor for our firm because we intended to expand into Thailand and Taiwan, which have different economic systems. The cost of living, exchange rate, unemployment, and so on could impact our pricing strategy and customers’ purchasing power (Czinkota and Ronkainen, 2013). Some countries have a high cost of living while their citizens have a low income, giving them low purchasing power (Afriat, 1974). Therefore, we will collect data from government information in Thailand and Taiwan to plan our strategy. Moreover, the economic climate of each country can fluctuate and this becomes an uncontrollable factor for our business; a rising economy can be promising for business, but a declining one can have a severely negative effect. This is the most important factor for us to consider before penetrating the target countries