Negative attitudes toward invertebrates are a deep-seated, visceral response among Western peoples. These internalized aversions toward insects and other terrestrial arthropods, both in general and specifically as a food source, subtly and systemically contribute to unsustainable global foodways. Insect cuisine is, for Westerners, emblematic of the alien, a threat to our psychological and cultural identity. Yet failure to embrace entomophagy prevents us from seeing the full humanity of those of other classes, races, and cultures, and leads to agricultural and food policy decisions that fail in their objectives to improve nourishment for all people. Key to enabling the world's peoples to live sustainably with the land are: (1) awareness of the psychological and cultural barriers to a more insect-positive perspective (2) embracing insects as a desirable food resource, (3) understanding the processes by which those barriers are constructed, their negative consequences, and (4) identifying strategies for transforming our attitudes.