Transcript of S.W.O.T. Analysis of: Online Travel Agency to Promote and M
S.W.O.T. Analysis of: Online Travel Agency to Promote and Marketing the Tourism Products of the Brunca Region
S.W.O.T ANALYSIS
Recommendations
Brunca Region Recommendations:
• Encourage tourists’ enterprises of the Brunca Region to promote interest in the project.
• Encourage institutions such as the ICT, municipalities, chambers of tourism and other public institutions to improve the infrastructure of the region.
• Promote quality standards.
• Promote protection of the natural and cultural resources of the region
Strengths
First online travel agency that creates and promotes tourism products in an integrated form of the Brunca Region.
As a virtual agency, it has no physical presence.
The Agency provides tourism products that incorporate the six segments of the tourism.
Opportunities
• The creation of the International Airport in Osa Sierpe.
• Partnerships with hotels, travel agencies, tour operators and marketing channels.
• Partnerships with companies and institutions both private and public
Threats
Other travel agencies and tour operators.
• The economic crisis in European countries.
• The Government does not invest money in the Brunca region, in areas such as infrastructure, education and health.
Weaknesses
The lack of infrastructure in the region.
Lack of trained personnel to cater foreign tourists.
Being an agency that will offer only products of the region.
Lack of quality standards in hotels, restaurants and other tourist facilities.
Conclusions
As conclusion:
Brunca Region has great touristic potential.
The products there are most known and developed are the activities of sun and beach tourism.
The operation of the virtual agency would mean an opportunity for tourism businesses both small and medium.
The virtual agency is an innovative project that leverages new technology tools to promote tourism in the region.
Online Travel Agency Recommendations:
• Receive all possible trainings on topics such as online market, web positioning.
• Develop tools to evaluate companies to ensure the provide quality services.
Seek strategic alliances with tour operators and travel agencies to serve as marketing channels.
Create atractive tourists packages.
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