Pragmatics, a basic field of linguistics today, originally had its roots in Morris's idea of a division of signs concerned with "the relations of signs to their interpreters" or users. Practically, this distinction seemed to legitimate the place of social context for language study, which was a crucial feature of both John Dewey and Ludwig Wittgenstein's philosophies at that time, as well as of the work of Sapir, Malinowski, and others. Yet Morris's behaviorism unsemeiotically assumed that "users" of signs are not also themselves signs. Similarly, he assumed the logical empiricist "myth of the given" in viewing objects of signs--designata or denotata--as not themselves signs, but as "things" to be denoted by semantic reference. Hence what is called "pragmatics" is not only theoretically antipragmatic, but also illogical for the same reasons that Peirce showed in his critiques of immediate, dyadic knowledge. The lack of theoretical soundness in Morris's concept of "pragmatics," however, has not to date had an impact on its normalization in linguistics and related fields which employ the term.