Most drinking milk products in Switzerland are not specifically targeted towards any age group, with less than 2% of milk products being aimed at children; however, in an attempt to once again make drinking milk more popular, and in response to the declining milk consumption rate, the Swiss government, in partnership with the Swiss milk association and other interest groups, are now targeting school children. To make their products more appealing to children, they are now allocating specific school days for the free distribution of milk. Retailers such as Coop Genossenschaft organise an annual contest for children allowing them to redesign the package of its private label milk products, with the winning design being used as a limited edition during the year.
Chilled products account for the bulk of sales of flavoured milk products, and are set to register a 78% value share in 2013. This dominance is due to the freshness that these products convey and their increasing availability in convenient formats that can easily be consumed on the go.
Most drinking milk products in Switzerland are not specifically targeted towards any age group, with less than 2% of milk products being aimed at children; however, in an attempt to once again make drinking milk more popular, and in response to the declining milk consumption rate, the Swiss government, in partnership with the Swiss milk association and other interest groups, are now targeting school children. To make their products more appealing to children, they are now allocating specific school days for the free distribution of milk. Retailers such as Coop Genossenschaft organise an annual contest for children allowing them to redesign the package of its private label milk products, with the winning design being used as a limited edition during the year.
Chilled products account for the bulk of sales of flavoured milk products, and are set to register a 78% value share in 2013. This dominance is due to the freshness that these products convey and their increasing availability in convenient formats that can easily be consumed on the go.
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