Sales, Marketing & Loyalty
SilverNeedle Select is a frequent hotel guest rewards programme that evolves around the professional and leisure lifestyles of the modern business traveller.
Encourages and rewards guests who book direct
Designed on a robust cloud-based platform allowing guests to interact with us whenever, wherever and on whichever digital device they wish
A wide range of participating partners in our virtual Rewards Mall
No joining fee, no membership tiers, no physical membership cards
100% digital, paper-less and eco-friendly programme