1. What factors will likely have the greatest effect on any possible changes in consumer perception and acceptance of UVA blocking sunscreens?
2. Considering the implications of a product like Mexoryl on Human health, what obligations does L'Oreal have to educate the public? To make it available in all its sunscreen product? To license it for use by other manufacturers? What obligations to consumers do companies like Neutrogena and Johnson & Johnson have?
3. What aspects of consumer behavior does L'Oreal need to understand to improve its chances of success with Mexoryl? How can it go about obtaining the knowledge?