The participants’
interpretation of the
market seems to reflect
a strong understanding
of the package holiday
market, since
participants recognized
that this market not only
wishes to buy a “cheap”
holiday, but it also
demands good valuefor-
money, and an allinclusive
holiday
product (i.e.
transportation, F&B,
entertainment) that is
also easy, risk free, and
convenient to book,
buy, and use.