With 2,622 favorites and counting, it might not surprise you to hear that like many sellers, I first discovered Etsy as a shopper. Now, with two shops of my own and more than three years of experience working directly with members of the Etsy community, one of my favorite pieces of advice for sellers is to “Think like a buyer.” It's incredible how many small business owners can improve their shops dramatically simply by putting themselves in their customers’ shoes.