Licensing
a domestic company, the licensor, receives royalty payments for allowing another company, the licensee, to produce its product, sell its service, or use its brand name in a particular foreign market.
Advantage
companies earn money without investing more money
companies can avoid trade barriers
Disadvantage
licensor gives up control over product quality
licensees can become competitors
Licensinga domestic company, the licensor, receives royalty payments for allowing another company, the licensee, to produce its product, sell its service, or use its brand name in a particular foreign market.Advantagecompanies earn money without investing more moneycompanies can avoid trade barriersDisadvantagelicensor gives up control over product qualitylicensees can become competitors
การแปล กรุณารอสักครู่..
