Tangible Benefits
I define tangible benefits as those that can be measured in hard numbers. These include increases in the following benefits:
• Time spent by sales personnel with existing customers –
Consider measuring the number of service calls made per day by
sales personnel or the number of hours spent by sales personnel
in their interactions with existing customers.
• The number of new customer prospects pursued by sales representatives – While most sales representatives like to call on
existing customers with whom they have an ongoing relationship, new customers are the key to future growth. Consider measuring the number of new prospects versus existing customers
contacted by the sales representative per day, per week, per
month, or per quarter.
• Time spent by sales managers in contacting customers and
working with sales representatives on customer issues –
Coaching sales personnel is critical, but managers never seem to
have enough time to do it. Consider measuring the number of
hours per day that sales managers spend in contact with customers and prospects, and with sales representatives discussing
customer issues.
• Customer service efficiency – Customer service may be the
key differentiator between those companies that lead and
those companies that wonder what happened. Consider measuring the turnaround time for customer service issues as well
as the number of customer service errors made as a result of
misinformation.