Enhance the value of participation. “The challenge is convincing the principal to administer the survey in his or her school,
and helping them find a way to get it done. Schools always have special projects, and fitting in a survey is often not the
principal’s first priority. What we tried to do after the first year was to feed back the principal’s own school information, so
that they got a direct benefit from participating. They were the only ones that received their own school’s information—
everything else we did was by the entire region. Principals had control over their own school’s specific information.”