IKEA is a global brand.
From the Scandinavian countries to Germany, Switzerland, UK, to the Asian countries of China,Japan and Russia and all the way across the Atlantic to USA and Canada
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IKEA is everywhere.It has spread its wings and expanded all over the world. With its stylish Scandinavian designs and strong and conquered cost leadership concept it has conquered all of these territories. Thus,IKEA has become a global brand. Its reputation and brand image acts as one of its greatest strengths.