This finding indicates that changing in service quality and price will lead to 46.4% changing in customer satisfaction.
Although these four independent variables are important in influencing customer satisfaction as indicated by their variance explained, the effect of independent variables on customer satisfaction varies.
Employee attitude and price are significant determinants of customer satisfaction in both airlines, while promptness and acuracy factor only significant in low cost airline and phyical evident only significant in full service airlines.
These findings indicate that the research hypothesis developed is partiallysupported.