CocoaVia has been available in America since 2010, and has led to smaller companies launching their own copy version of the supplement. Other confectioners say they are not interested in taking the fun out of chocolate. The makers of Lindt chocolate will not be making cocoa supplements because they focus on indulgence. While Nestle said they will investigate more into flavanols, but don’t plan to create their own pills. Marion Nestle, a nutrition professor at New York University says: “Supplements appeal to human’s sense of control over their own healthy and hard-wired magical thinking that they might do some good.”