The tourist destination product (TDP) is a composite offering system based on the relationships among the contextual resources, the destination marketing organizations (DMOs) and the enterprises involved in the building and marketing of destination tourist services: these links are several and interdependent (Weaver, Oppermann, 2000; Grängsjö, 2003). However, the constellation of stakeholders involved – in the “tourism stakeholders system”, as defined by Weaver and Oppermann (2000) – which has to be coordinated in a co-evaluative dynamic, makes the approach to the development of a tourist destination a complex aim. In fact, the several local stakeholders could have different goals and strategies, different visions of the destination’s growth, different resources, competencies and knowledge base; in other words, a different approach to tourist destination marketing. The reason that will be developed the paper will concern the tourist destination and the tourist destination management