Ecotourism‟s perceived potential as an effective tool for sustainable development is the main reason, why developing countries are now embracing it in their economic development and conservation strategies (Stem et al., 2003). This can be judged with the help of criteria and indicators approach, which is basically a concept of sustainable ecotourism management developed in a set of principles, criteria and indicators (Prabhu et al., 1999). However, a fundamental problem of decision theory is how to derive the relation weights of the criteria. A well-known weight evaluation method is the Analytic Hierarchy Process (AHP). AHP method has been shown as a useful and rational way to determine weights for various destination attributes through prioritization using pair wise comparisons. This method has steps including specify the hierarchical structure, determining the relative importance weights of the criteria and sub-criteria, assigning preferred weights of each alternative and determining the final score (Mazaher, 2010).