Who will benefit?
•Digital is part of our lives so this workshop will benefit those that currently do not work directly in digital as well as those that works in only one part of digital.
•This workshop will provide a basic fundamental overview of digital to all interested parties.
What will participants be able to do
•Define key digital terminologies based on learnings of the on-line course
•List basic digital media terminologies
•Apply the online and offline content learnings to develop a media plan to sell to the client
•Explain the digital plan journey and identify key steps of each stage
•Describe the digital planning process
•Explain the POE Model and the digital assets which fall within each section
•Present a POE media plan assignment
•Measure the different forms of digital media in a structured way
•List key digital media assets which can be measured
•Explain how to measure these key digital media assets