This branding and packaging was designed for a student project.
The assignment was to rebrand Bigelow Tea Company, create limited edition gift packages for its caffeinated and decaffeinated variation, and to come up with an innovative product delivery system.
For my project, I decided on making the tea as dissolvable powder. Each package consists of 3 flavors (24 total): Lemon Lift, Constant Comment, and Darjeeling. The signature is embossed and goil foiled. Each of the primary packages are perforated and tied with a string; the package is opened by pulling on the string.