Innovation is the foundation of our distinction, success, prosperity, development
and leadership. We should welcome new ideas and creativity and encourage and
reward them. We should also support taking risks subject that they are well
assessed and take responsibility of any failure all together which may arise due
to taking of such risks.
We should discover and implement new ideas which will make our products,
services, work procedures and processes more effective and productive for us
and for our customers. We should cooperate with our customers and use our
innovation skills in order to meet and even exceed their expectations.