In the B2C-segment, the income diversity of the population is a factor that should not be overlooked. In
addition, the Indian middle-income consumer still spends a larger share of his budget to necessities and
has therefore much less disposable income than his counterpart in developed countries does. Many
Indian workers also receive their income on a daily basis, whereas consumers in the developed economy
are usually paid on a weekly, bi-weekly or monthly basis. Products that are offered on the Indian market
should therefore meet the income levels and cash flows of the targeted customers.