In the 1960s, the T-shirt became a means of self-expression, as well as to send advertising messages and protests. People began to dye and screen print the basic cotton T-shirt, making it an bigger commercial success Advances in printing and dying allowed more variety in the look of the T-shirt, and various styles in the cut of T-shirt, such as the tank top and V-neck, came in to fashion. The T-shirt was inexpensive, stylish, and could m any statement you cared to print on it. The American T-shirt came into its own in the la sixties, Rock'n' roll bands realized that they could make significant amounts of money selling T-shirts printed with the name of their group. Professional sports followed the bands' example, and soon the officially licensed team T-shirt became hot merchandise.
over the decades, some designs have become classics such as the yellow happy face, the Rolling Stones' tongue and lips logo, and the many variants of I
The simple, cheap ten-dollar T-shirt proved a fantastic medium for changing fashions: from the T-shirts with antiwar slogans of the sixties, to the huge oversized shirts of the 80s, and the tight tees of the 90s, right up to the designer brands of the twenty-first century, which can cost thousa of dollars. The image of the T-shirt as a outerwear and fashion item is now firml established, and long gone are the days of the T-shirt as underwear.