And in order to
reduce water use, we focus on innovative
production methods without
compromising our customers’ needs.
In 2014, we introduced our first
Conscious Denim collection. Like all
of our Conscious Collections each
style was made with at least 50%
more sustainable materials. In addition,
we also looked into continued
production. All the washes used in
the collection, required both less
water and energy. The water reduction
alone was 56% compared to
conventional denim collections.
These results are largely thanks to
Jeanologia, a Spanish consultancy
and experts on denim washes. We
used their Environmental Impact
Measurement tool (EIM) to rate the
washing process impacts. The ratings