We now have an elite, upmarket brand known as Crystal Evolution® that specialises in unique, designer pieces made mostly out of sterling silver 92.5 and the very best of Swarovski crystals; we have an exclusive arrangement with Swarovski whereby we are members of the limited circle known as ‘Swarovski Branding Partners.’
Each piece of jewellery is a work of art, a matchless display of craftsmanship, and our celebrity patrons include Naomi Campbell, the Black Eyed Peas and Zoe Scarlett, to name just a few.
The Steel Accessories brand is unisex jewellery that has many designs similar to the Crystal Evolution® line however, these are made with surgical steel 316L in a more affordable price range.
As a company, we have effectively expanded into many markets and have made an impact on the global jewellery scene.
Currently, we employ more than 400 skilled workers, with six expatriates in the key senior positions.
Besides this, we have made considerable effort and investment in the latest production technology and machinery. We were among the first to use the free-setting system and we pioneered the epoxy method on our body piercing products, thus guaranteeing superior quality and outstanding value for money to our end customers, over our competitors.
All items sold under the Body Steel and Silver brand are manufactured by us in our own factory. We are in the process of building a new and bigger unit to accommodate timely delivery of the bulk orders that we receive and will move to our new premises by end 2012.
Body Steel and Silver now has four major segments in its portfolio: