Business and conference hotels
Factors
Description
Markets served continued...
Conference market - divided into two:
● 'Day-delegate': room-hire, lunch and refreshments
● '24 hour': room-hire, breakfast, dinner and accommodation
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These facilities can also be used to host banqueting events such as weddings, festivals and other celebrations.
Airport market - Airport and airline users market: pilots and cabin crew, travellers of delayed or cancelled flights and in-bound and out-bound passengers, who require accommodation very close to the airport, due to a long-haul flight or an early flight. These hotels situated at (or close to) airports target short stay customers and crew and can benefit from over 100% occupancy due to selling the same room twice in a day.
Leisure market - Many business hotels will also accommodate leisure travellers on weekends and occasions where they need to increase occupancy.
Gee (1994) notes ‘about 40% of worldwide demand for hotel accommodation s leisure orientated’.