In developing the strategy, and in the light of more systematic analysis of the policy environment, it is advisable to return to the advocacy goal and to set specific and realistic objectives that can be achieved within a reasonable, defined timeframe. It should be possible at the end of such a period to say whether or not they were achieved. If the goal is ambitious it may be necessary to set more limited and incremental objectives – for example, raised awareness, commitments of support, pilot projects – that can contribute to achieving the goal over a longer timeframe.