From the viewpoint of the export firm, the levels were evaluated based on their implications
for logistic performance. The results of the analyses gave the managers insight into the firm’s logistic
control structure in chain perspective. In the short term, EXPO has chosen to standardize the reward
systems and purchasing locations for certain products. Furthermore, some retailers now place their
orders the evening before the day of auctioning, which gives EXPO additional time to coordinate the
purchasing locations, i.e. supply lead times, with distribution schedules. In the long-term, EXPO is
investigating possibilities to redesign the chain structure by contracting suppliers for direct deliveries of
high-quality products. EXPO is also investigating the possibility of increasing information transparency
in the supply chain by exchanging inventory and demand (forecast) information. Finally, it hopes to
implement a real-time inventory information system in the near future.