Negotiations between AssetOne and Ta u ru s Ba n k
o c c u r red secre t l y, except for communication with
government regulatory agencies, and took several months
as AssetOne’s executive team deliberated over the purchase.
When AssetOne finally decided in favour of the
acquisition, employees of both companies were notified
only a few minutes before the merger was announced
publicly. During the public statement, AssetOne’s CEO
boldly announced that Ta u ru s Bank would become a
‘seamless extension of AssetOne’. He explained that, like
AssetOne, Taurus employees would learn the value of
detailed analysis and cautious decision making
financial sector, so the company was quietly put up for sale.
The opportunity to acquire Taurus seemed like a perfect fit
to AssetOne’s executives, who saw the purchase as an
opportunity to finally gain a competitive position in the
personal investment market. In particular, the acquisition
would give AssetOne valuable talent in online banking and
investment fund businesses