Figure 2. Qualitative question on control vs. litho ends canned creole
Participants widely preferred the choice B, the litho end can (75%) with 13% preferring the control (A) and 12%
concluding that they both were equally appealing. When asked to explain why preferred either can, the majority
of the participants concluded that can B stood out more because of better graphic and color and that the label on
the top was overall more appealing. Participants were also asked which can they preferred when comparing the
can facts to the control (Figure 3).