Infant feeding choices vary in complex ways in response to individual, environmental and societal factors. Passion and to a lesser extent intention, influenced their choice. Women who experienced a similar working environment may have different infant feeding outcomes in terms of their ability to maintain breastfeeding. Thus, our study revealed that how women planned and organized their multiple roles led to us defining them into ‘Passionate’ mothers, who are recognized by their perseverance, ‘Equiv- alent’ mothers who preferred practical actions and ‘Ambivalent’ mothers who were influenced by others in making decisions about infant feeding. In this paper we have shown that the strategies to help women managing their work and infant feeding may differ too. Interventions in the workplace may be useful for most women; how- ever, for those who have decided to formula feed their infants it may not have an impact in creating a mother- friendly environment. Changing or introducing a policy, therefore may be of relevance in influencing some women. To implement or create change in the workplace, using various strategies may help to reach a wider spectrum of women who have different ways of how they interpret the circumstances around them.