The first step in menu strategy is a thorough analysis of the menus presently in use at the club. The analysis starts by gathering cost data on every item appearing on the menu. A "scatter sheet" is used to determine sales trends and the popularity rating of each food item listed. Management can then study guest checks to understand the relationship of one menu item to another and to gauge food sale trends during the course of the meal. Institute within the club dining room a "Customer Comments Card