Heineken often arises out of a social meeting of people. This requirement for procuring information about the various products that are available in the market like, Budweiser, Carlsberg, Corona.
All such alternatives are evaluated and then the purchase decision is made depending upon the requirements of the consumers which in this case is mostly dependent on the taste of customers. Post purchase a consumer is generally satisfied due to the distinct taste and the image the brand carries with it. A huge media presence of the brand always helps the consumer derive maximum satisfaction post purchase.
Such a purchase decision of the buyer largely depends upon 3 major factors:
· Cultural; how the culture and background of the buyer responds to such a purchase.
· Social; such factors arise from the society and how the people around the buyer would react after such a purchase is made.
· Personal; these factors depend entirely upon the individual and how such a purchase would satisfy the person himself.