Based on the results obtained, a Performance Measurement System was developed for the specific logistics of the agri-food production chain, finding that the most relevant indicators to evaluate logistics performance were related to costs, results (profit), customer satisfation, delivery time and product quality. Some indicators, although perceived as important, such as delivery flexibility and marketing indicators were not measured by the elements of the supply chain, the main reason being the difficulty in quantifying these metrics. As a conclusion it is noted that the model presented and performance analysis framework allow implementation in a supply chain or in a particular organization