2001
In 2001 Starwood is recognized by major players in the travel industry. Starwood is named the World’s Leading Hotel Group at the Eighth Annual World Travel Awards. And Starwood Preferred Guest is voted Program of the Year for the second consecutive year during the 13thAnnual Freddie Awards (since renamed the Frequent Traveler Awards), one of the most prestigious honors in the travel industry.
Westin Hotels & Resorts introduces the Heavenly Bath® in North American hotels, offering guests a temptation to leave the Heavenly Bed in the morning. Starwood introduces the Westin Heavenly Crib®and the Sheraton and Four Points by Sheraton Sweet Sleeper Crib in North America.