1. Focus on developing methodolgies which start with a customer story and how that would feel
2. Get a top exec totally bought in
3. ensure you have one key team who totally undertsand it
4. make sure everything is measured and recorded at the customer level
5. spend 80% of effort on Non IT bits - people and process
6. start small with incremental steps - big bang doesn't work
7. ensure the leader of the key team understands the business and has some understanding of technology again 80/20 split
8 dont pick a product area our channel area as the bit that takes this forward
9 understand the value of each customer, including the cost to serve
10 keep on communicating using real examples that people can see and experience.