Because of it's a new item, so it must take the time to make everyone know and interested in the market.
During the 1st phase may need to be marketing campaigns to make customers recognize the product that means might the high invest in marketing campaigns.
The distribution of goods to reach customers need to rely on the partner that makes the invest in distribution products is high.
Most entrepreneurs are small therefore the administration will a lack of development production and sales as a professional. And neglect the research and development of products.