A growing body of literature consistently
points to the need to rethink what is
taking place in the classroom. Research
shows that students’ attention declines
substantially and steadily after the first 10
minutes of class11,12 and that the average
attention span of a medical student is 15
to 20 minutes at the beginning of class.13
Although students’ attention returns in the
last few minutes of class,14 they remember
only 20% of the material presented during that time.