Lifecycle Analysis of Pfizer’s Products:
Introduction stage: ABOVE-5 (Antacid) ABOVE-5D, DOLONET (painkiller). A lot of marketing and sales activities are carried out for these products.
Growing stage: BECOSULE-Z vitamin B complex, Lyricica, Premarin famiy, Prevenar family.
Maturity stage: Most of their products.
Declining Stage: DAXID an antidepressant, BMP2, and Lipitor. Pfizer lost their patents, consequently new products have taken their place.
To sell a new, successful pharmaceutical product in the market, the development of almost 20 is needed. Thos enables pharmaceutical companies to have a long product life cycle. However, Pfizer currently suffers from an imbalance, since most of Pfizer’s products are in the maturity stage. In conclusion more products are needed in the introduction and growing stage to balance the turnover. Pfizer plans to launch 15 to 20 new products in the upcoming years.