1. Shift to B2B
Historically, consumers have dominated the trend for online shopping, but a new study from Hybris and Forrester Research shows that businesses are now following in their footsteps and sourcing products via the web, creating huge opportunities for B2B retailers to move online. The study showed that 50 per cent of B2B companies are currently selling direct to business partners online.
The researchers concluded that failure to embrace e-commerce could see companies suffering serious losses so make sure you factor this into your selling strategy moving forward.