This is a hilarious advertisement campaign focusing on the persistent need of protection. It is perfectly right that using warnings and statistics do not affect people and they continue to indulge in the dangerous activity. The advertisements amusingly showing a naked man involved in daring and dangerous activities that cannot be under taken without protection arrangements and precautions.
The campaign has depicted that protection is as comparable to those dangerous situations portrayed in the campaign such as fire outburst, armed confrontation and harmful chemical leaks. The copy of the ad is equally good saying, ‘Don’t be stupid’. The ad was created by Advico Young & Rubicam, Zurich.