It's hard to imagine anything more blatant than this.
A new Thai beauty ad claiming white skin is the key to success has unleashed a storm of criticism in Thailand, especially online, where people complain the ad perpetuates damaging, racist ideas.
Just being white, you will win," says Cris Horwang, a smiling pale-skinned actress, in the 30-second spot by Seoul Secret, a Thai beauty company.
Without the advertised pill, "the whiteness I have invested in, will just vanish," she warns
Next to her, another actress looks despondent as her skin is digitally altered to turn black
Horwang promises that the product, called Snowz, "will help you not to return to being dark
Eternally white, I am confident,she adds