I have been interested in doing a new promotion for increasing sales. I did some research on the subject and here is a fact report.
As the enclosed graph shows, the overall trend of retail sales growth has fluctuated. From May 2008 to November 2011, the percentage of retail sales growth has ranged from -0.05 – 0.65%. The peak of 0.65% occurred in February 2009. Since that time the percent has dropped and reached a low at -0.05% in October 2010. The retail sales growth was at 1.5% in November 2011.
Recommendation
Based on the research, we could think about a new promotion to attract new customers to shop at our shopping mall. We should advertise to foreign customers more than the past and give a special promotion to them. Siam paragon privilege could be a good one to benefit them as well.