The world we live in is in a continuous state of change and development. Every day we hear of new technologies
and new discoveries that can and will affect our lives. But no technology has had a greater development as the
information and communication technology has in the last decades. The development of the Internet in the last years,
the increase of usage by businesses and by private individuals alike has brought forth a new environment and a new method of reaching the clients and the companies patners and suppliers.
The business world can no longer ignore these new communication and information tools. With the help of them,
the managers and the marketers alike can reach their consumers faster, better and in a more personalizes manner. One