The creative tourism development model
There are obviously opportunities for small and medium sized cities in the area of creative tourism. The identifiable creative class that is connected to the city as a contributor to creative tourism offers opportunities for visionaries and policy makers. But creating a creative environment for tourists is not easy. Not only the meaning of the word is abstract, but also the execution has to be ‘authentic’. Moreover, the creative class is critically-minded. However, the government can still stimulate such developments. To reach this goal, the creative tourism development model offers three steps: