the second unique resource was Tele Atlas and the digital mapping technology that the TomTom group specialized in. Having the technology and knowledge in mapping that the company brought to TomTom allowed it to introduce many unique features to its customers. First, TomTom came out with a map update feature.The company recognized that roads around the world were constantly changing and,because of this. it used the technology to come out with four new maps each year, one per business quarter.