The roughly 65–75 square inches at the top of a home page comprise the most visible area of the web site. Most users will be looking at your site on 19–22-inch monitors or laptop screens, and the top 6 or 7 vertical inches are all that is sure to be visible on average screens, particularly on the short, wide screens of most laptops. The “above the fold” metaphor refers to the middle fold in classic broadsheet newspapers like the New York Times or Wall Street Journal. Front-page stories above the fold are the most important and visible.