As for longer-term implication hospitality oraganizations should consider how surprises can affect overall demand for their service product .If most customers have to drive long distances to get to your service setting,your planners should keep in mind the gas supply problems that intensifying instability in the chief oill- producing nations might create. If your airline serves or your hotel chain is located in an area that seems liable to be a target for terrorist attacks,you need to have a contingency plan. While the terrorist attack of 9/11 may seem like a distant historical event now, its impact has left a lasting
impression across the hospitality industry .Conventions still struggle with attendees' reluctance to fly in the face of terror threats and the time-consuming ordeal the trasportation security administration (TSA) has intreoduced to flying. Cruise lines face the additional inconvenience of enforcing new passport requirement , and destinations dependent upon international travelers suffer from the latter's unwillingness to endure the new security procedures for entering the United States. While hoping and planning for the best ,strategic planners must realize that any number of unpredictable future events can have a severe impact on how many customers want or need the service the organization offers and plan for them.