Over its history, the IDEA prizes have become something of a showcase of Apple (AAPL) designs. But this year the Cupertino (Calif.) giant was upstaged by Samsung Electronics, which won eight awards to Apple's seven. Samsung has turned design and innovation into a real business strategy over the past few years, and its ultraslim Luxia LED TV in particular wowed the judges. The company's Blu-ray player was another gold winner, and the consistency and quality of the products' designs marked Samsung as a company that's hitting its design stride.