The characteristics of an issue
Issues don’t present any immediate risk to the organization’s reputation and/or bottom line, for the long-term.
However, they can quickly escalate into crises, when not responded to or handled properly.
You have 15-60 minutes from the time an issue originates, to respond.
Ultimately, when you understand how to respond to an issue and what the expectations of your audiences are, issues present unique opportunities to your organization.
The characteristics of an issueIssues don’t present any immediate risk to the organization’s reputation and/or bottom line, for the long-term.However, they can quickly escalate into crises, when not responded to or handled properly.You have 15-60 minutes from the time an issue originates, to respond.Ultimately, when you understand how to respond to an issue and what the expectations of your audiences are, issues present unique opportunities to your organization.
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