Thailand's mobile gaming market can expect to reap the benefits of Pokemon Go mania, opening a new chapter in the industry's future growth. Mobile operators, meanwhile, can also expect to enjoy a tremendous increase in internet use from Pokemon Go.
Smartphone vendors should enjoy immense opportunities from the popular game that requires users to own a phone with an advanced operating system with fast speeds, say IT experts.
Uber, the US-based ride-sharing mobile app, is also riding the phenomenon of Pokemon Go by offering a personal driver for players. The game was adapted to the mobile internet age by US-based Niantic Labs, a company spun out of Google last year.
Jarit Sidhu, research manager for Asia-Pacific at IDC, said Pokemon Go is expected to attract many first-time mobile game players in Thailand in a market with 15 million gamers.
"It might be time now for smartphone owners with 18-24 months of use to replace their phones in the wake of Pokemon Go," he said.